They say that its "Proven to take weight off and keep it off for good". If I had a dollar for every diet that promises the same thing, I would be rich. I don't like diets because they can't be maintained. I think the best thing is to just make some life changes. Don't diet - instead make permanent life changes that don't end just because you have reached a certain weight. The goal shouldn't be just a weight number, but also to be a healthy and happy person. Now that's what I call being balanced.